Loyalty builders

How to build a team of loyalty champions, with Adam Posner


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The goal of this episode is to share insights, case studies, and actionable steps for fostering belief and engagement among the customer service team, contributing to the ongoing success of a loyalty program.


In this episode we cover:

The 5xE process to team belief and buy in

  • Enroll
  • Educate
  • Expect
  • Excite
  • Empower

  • Case studies:

    • rebel active
    • Pet Circle
    • Good Acts Program

    • Connect with us:

      Adam Posner: https://www.linkedin.com/in/adamposner/

      The Point of Loyalty: https://thepointofloyalty.com.au/

      Irek: https://www.linkedin.com/in/iklimczak/

      Open Loyalty: https://www.openloyalty.io/

      Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast


      Relevant content

      The Seven Zones Of Loyalty Program Performance: https://thepointofloyalty.com.au/profit-from-the-seven-zones-of-loyalty-program-performance/

      The new Loyalty Program is a Joyalty* Program: https://thepointofloyalty.com.au/the-new-loyalty-program-is-a-joyalty-program/

      Interview with Rosemary Martin - GM eCommerce and Marketing at Rebel and leader of the rebel active: https://thepointofloyalty.com.au/rosemary-martin-a-loyalty-leader-with-a-passion-for-art-human-behaviour-and-balancing-commercial-reality-with-customer-centricity/

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      Loyalty buildersBy Open Loyalty