In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so.

Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio.

In this episode:

• How Lou built a passionate community organically
• Loved by marketers - but gives Lou the heebie-jeebies
• The return on social equity and how support creates a sense of belonging
• Community-driven content creation
• Lou's best strategy for fostering a meaningful sense of community
• How to manage a self-moderating community
• The most intimate medium to build relationships

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