Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers.

• Chris’ personal writing journey
• What are writing skills?
• ProWritingAid and how it improves your writing
• The merger of business writing and creative writing
• Benefits of automated writing tools and editors
• Looking into the future: How will AI for writers develop?
• The two key features to use to save time
• Adapting your writing style to your target group
• Comprehensiveness vs. readability
• Layering multiple reading experiences in one book

Website: https://prowritingaid.com/
LinkedIn: https://www.linkedin.com/in/chris-banks-b4017b1/

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Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

 From broadcasting to the dark side: PR

• Infusing the best of trad publishing into self publishing
• What stops authors from entertaining PR strategies
• The broader spectrum of publicity media
• Researching the best media for your book
• How to maximise long term value of PR and publicity
• Is it more difficult to get PR for a self published book?
• The ONE thing you need to have to get PR
• When is it too late to get publicity for your book?
• The best way to pitch your book to media
• Preparing for an interview

Website and free guide:
HalimaKhatun.co.uk

Books:
The Secret Diary of an Arranged Marriage
Priceless Publicity: How to get money-can't-buy media coverage for your business

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If you ever worried, your nonfiction book will be too boring, this episode is for you!

My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen.

Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!'

In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025.

His latest non-fiction book How To Write A Funny Novel will be out in September 2024.

• How Dave got into comedy
• The power of expressing yourself through words
• The digital revolution
• Why you shouldn’t publish your first book
• The hidden story any nonfiction book should tell
• The key to any great writing (especially comedy and nonfiction)
• How to write to build trust in your authority
• Keys to bringing comedy to nonfiction
• Digging into embarrassment and mistakes
• The trial and error strategy to know what’s funny
• Why it's really hard to get comedy - and how to eventually get it right

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Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ 

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Website: http://davecohen.org.uk
Email: [email protected] 
Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C

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Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104

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I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’.

He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others.

He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools.

• Stephen’s author journey
• The key to stability when working with multiple publishers
• How AI changed from his first published AI story in 2017
• Western fear vs. Asian embracement
• The microwave of language
• The process of creative writing using AI (incl. the tools)
• How to prompt to get what you want
• Who is the author of an AI-written book?
• Who owns the IP and obtains copyrights?
• Expert Insight: Can AI-generated text be detected?
• Should you use AI narration for your audiobook?

StephenMarche.com

LinkedIn 

The Next Civil War: Dispatches from the American Future

On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes)

The Last Election

Death of an Author: A Novella 

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Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

• Cassio's author journey and who convinced him to write a book
• The SEO dilemma of publishing a 2nd book
• How rarity can increase the price of your book
• What makes writing a book VERY different from blogging
• The importance of professional proofreading
• You don’t need people to read your book
• Planning to be discovered by your audience
• How a small fish can win among whales
• What it takes to sell via your blog
• Using books in content marketing strategies
• The missed opportunity for authors

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

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Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.

• How to use your book to get more speaking engagements
• How to use the book to increase your capacity to take on more client work
• Researching to provide novel insights to your audience - and clients
• Finding the false assumption that will boost sales
• Telling the story that will prompt the reader to take action
• How to boldly ask for book reviews
• The power of the ugly-truth story
• Trading immediate revenue for long-term success
• Teaching skills over writing skills

Website

LinkedIn

Podcast

The Sales Tightrope Book

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My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success.

She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio).

In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages.

• The story of how the 'Nice Girls' series created a brand new book category 
• How a remarkably successful book title can turn people away
• Novelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success)
• How personality style impacts the writing process
• Turning a bestseller into a book series
• How you can republish a book under a different title
• Negotiating and working with publishers (and how some of them were not worth it)
• The author's dream book - that no one wanted
• The bumpy road - even after publishing a legend book
• Turning authorship into TV shows 
• The 3 ways female authors are making it more difficult for themselves
• How to find the right literary agent

Website

LinkedIn

Nice Girls Book

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Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.

• What are some of the most effective strategies to market a nonfiction book in 2024?

• How to capture and use reader data
• The true value of using paid advertising in your book funnel
• The tradeoff between Amazon ranking and profits
• The types of ads that work best in 2024
• The three places you should run your book ads
• How much you need to invest to test and get your ads working
• How to turn advertising costs into profits
• The ONE thing that dilutes profits if you miss it
• How to know what you should be willing to pay for a customer
• Why and when you should give your book away for free
• How to 10x the amount of leads you'll get
• How to convince prominent people to promote your book for you

Linked

Website

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Meet one of the most experienced international nonfiction authors, Ken Honda.

• The Japanese Art of Making Peace with Your Money
• One source of inspiration - hundreds of books published
• How to develop a manuscript based on feedback
• How giving away a truckful of books led to a publishing contract
• Finding the one person who will take you out internationally
• Cultural differences working with Japanese and US publishers
• Why having sold 6 million copies in Japan didn’t matter in the US
• The pros and cons of pioneering a brand new category
• Working with lots of publishers - are they all the same?
• Expanding into new markets (translations)
• The key to writing and publishing a book every 1-2 months
• … and more!

Ken Honda is a money and happiness expert and a best-selling self-development author in Japan. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.

Facebook

Instagram

YouTube

Website

The Happy Money book

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How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day?

• How to drill down and let data and market research guide your book topic
• What does it take to become an Amazon bestseller
• Eye-tracking study: the 3 key things to have on your book sales page
• The ONE element potential buyers focus on on your book cover
• Crafting the perfect book description (fiction vs. nonfiction)
• 5 magic words that should always be at the end of your description
• The single most important things in getting reviews
• What you absolutely shouldn’t do when choosing your categories
• [TOOL] Moving from guessing to knowing what will work for your book
• Do traditional publishers have advantages over self publishers?
• How traditional publishers choose which book to publish (not what you think)
• How will Amazon deal with AI text and images?

Dave Chesson is the founder of Kindlepreneur and has inspired thousands of authors to build their author careers on Amazon. He’s been featured by Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch. Dave has also been a consultant for several of the major publishers.

Connect with Dave

Kindlepreneur website

Publisher rocket

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