You don’t have to go “viral” to build a solid YouTube presence that attracts leads to your business. If you can figure out how you can design your content around the keywords that your prospective audience is typing, you will have the capacity to ride along with the YouTube algorithm and get more people to view your content. YouTube producer, Nate Woodbury is the absolute expert in this. In this conversation with Mitch Stephen, he talks about the importance of keyword research in his line of work, how you can start creating content for YouTube, and how you can optimize your titles to take advantage of the YouTube algorithm to reach more people. He also touches on the applicability of these principles to podcasting, mainly on the feasibility of repurposing podcast content for YouTube. Everyone with an expertise has a place on YouTube, whether you specialize in real estate or nail polish. There is no better time to start than now!

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