The Principal Podcast

How to Build AI-Ready Operations Through Smarter Processes With Julie Ann Rosenthal


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Julie works at the intersection of AI, operations, and process optimization. She helps companies and universities redesign how work gets done: from mapping and simplifying processes, to cleaning up data and building dashboards that leaders actually use.

Her focus is always the same: reduce complexity, increase speed and accuracy of decisions, and make AI a practical tool instead of a shiny toy. Before going independent, she led sales effectiveness, forecasting, and CRM/ERP initiatives at Dräger and other international organizations, where she cut decision-making from weeks to days and lifted forecast accuracy from 40% to 90%.

As a board leader, she’s also driven operational and financial turnarounds, including shifting an international school from negative equity to a €1.5M positive position while cutting costs and growing “customers” (students) by 18%. For consulting firm owners, Julie brings a very grounded angle on AI: if your data, processes, people, and systems aren’t aligned, AI will just amplify the mess.

We’ll talk through how to diagnose that foundation, how to design practical AI use cases, and how to position yourself as the firm that doesn’t just “talk AI” but actually delivers measurable improvements.

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Proposed Interview Structure:

1. What first drew you into consulting and transformation work, and when did AI become central to what you do?

2. When clients bring you in today, what core problems are you usually solving for them? And why does it matter so much to you personally?

3. Who are your ideal clients right now, and who are the key decision makers you typically work with?

4. How do most clients find you today, and what’s worked best to attract new business? Current Aquisition Channel: Referral, Content, Speaking engagements, Cold outreach Sub Question: Where do you see podcasts fitting into the marketing mix for consultants in your space?

5. In complex organizations with long sales cycles, what does your sales process look like from first conversation to signed engagement?

6. Once you’re working with a client, how do you structure things to deliver consistent results, keep them coming back and keep the relationship long term?

7. As an AI consultant today, where do you feel most constrained or ‘stuck,’ if at all?

8. Looking ahead a few years, where do you see the biggest opportunities at the intersection of AI, processes, and operations?

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Connect with Julie Ann Rosenthal on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jsr-julie-ann-rosenthal/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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The Principal PodcastBy GHA Marketing