Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a "brand brain" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but better systems.

Tune into this episode, as we explore:

• (01:16) Building a brand brain: What would a perfect intern with photographic memory need to know? 
• (02:45) Content and product as one function: Creating consistent narrative across teams
• (05:05) Slow down to speed up: Why 750 blog posts led to a strategic pause
• (05:43) The overwhelm trap: Balancing pressure to move fast with systems that actually work

Listen to the full episode here: https://open.spotify.com/episode/5Aya9KQwtILI8ktEb6P51O?si=c2909b7668e14372