How do you stay relevant when AI is rewriting the rules of marketing? Lisa Vecchio, a globally experienced B2B marketer with a career spanning edtech, travel, startups and now AI video at VEED, shares what it really takes to future-proof your role.

She explains how working across international markets sharpens strategic instinct and how stepping beyond your comfort zone keeps you commercially sharp. From moving continents to shifting VEED’s focus from lead gen to brand, Lisa reveals how giving teams space to play with new tech is the new competitive edge.

Tune in to this episode as we explore:

(02:17) Navigating global markets: US, Australia, UK

(05:37) Adapting to change and carving out opportunity

(06:14) AI fears and future-proofing marketing careers

(10:07) Building a brand at VEED and moving beyond SEO

(12:26) Getting executive buy-in for brand investment

(15:03) Adapting marketing teams for speed and social-first

(20:15) Key KPIs for measuring brand impact

(22:35) Leveraging influencers and social channels

(24:14) Practical ways to use AI video in B2B marketing

(30:41) Creativity, risk-taking, and collaboration challenges

(39:38) Enabling teams to use AI video tools

(44:09) Quick-fire insights from Lisa’s career

Links mentioned in this episode:

Lisa Vecchio on LinkedIn

VEED

AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders – key skills for marketing leaders in the age of AI disruption. 

Tune into this episode, as we explore:

(00:55) Upskilling and choosing the right learning resources

(03:36) The UX trap and cognitive load for marketers

(05:57) Communicating AI impact to executives

(07:46) Prompt engineering fundamentals

(10:23) How prompt ordering affects AI response quality

Listen to the full episode here: https://open.spotify.com/episode/1SCm16R9oRMocntLg2y6r4

Louis Fernandes is a seasoned SaaS leader with over 30 years of experience in sales, marketing and revenue leadership. Louis opens up about his early career in banking, the highs and lows of running his own business, and how those lessons shaped his playbook for building efficient, profitable go-to-market strategies. Discover classic traps of sales and marketing misalignment, the dangers of over-specialisation, and the commercial fundamentals that drive sustainable growth.

Tune in to this episode as we explore:

(05:44) Lessons from failure in business

(09:39) Marketing fundamentals and go-to-market strategy

(12:42) Specialisation vs shared goals

(15:46) Focusing early for sustainable growth

(20:29) B2B marketing and strategic revenue focus

(24:17) Balancing short-term wins with brand building

(27:33) Attribution: misuse and optimisation

(28:52) Prioritising revenue and growth strategy

(33:50) Marketing beyond customer acquisition

(37:20) Why marketers struggle with internal storytelling

(39:51) Lessons from losing a company

(42:17) Politics, television and marketing insights

Links mentioned in this episode:

Louis Fernandes on LinkedIn

The Long and the Short of It – Book

Revenue Architecture – Book

What’s Broken in GTM and How to Fix It – Podcast

In this week’s minisode of Demand-Geniuses, host Tom Rudnai sits down with Felix Danczak to explore why now is the most exciting time in two decades to scale a small business. Forget the old corporate playbooks, Felix explains how agility, rapid iteration, and empowered teams are reshaping the competitive landscape. 

Tune into this episode, as we explore:

00:00) Decentralised decision-making for impact

(04:59) Segment-focused market pods

(07:05) Market-led growth focus

(10:35) Learning from failure in leadership

Listen to the full episode here: https://open.spotify.com/episode/7vKjfEfagVBnEVccOZgcoL?si=5IVHof5dSMif-6nN1YxGjA

This week, Tom sits down with Andy Crestodina, co-founder of Orbit Media Studios, who has been at the forefront of digital marketing innovation for over two decades. From scrappy agency beginnings to scaling with purpose, Andy shares how finding the right business partner (and the right mindset) transformed his impact.

Tune in to this episode as we explore:

(05:21) How the Internet revolutionised buyer behaviour

(08:22) Segment traffic before reporting

(11:24) Optimising content marketing strategies

(15:03) AI’s shift in content marketing

(17:39) AI’s impact on sales dynamics

(19:53) Sale-marketing content alignment

(25:23) Master Google Analytics in clicks

(29:02) Iterative marketing for better results

(31:17) Creativity over data in marketing

(35:45) Lean team, high-impact outcomes

(37:30) SaaS vs. broader marketing insights

(44:12) Switching to Attio CRM

(48:21) Mastering focus for success

Links mentioned in this episode:

Andy Crestodina on LinkedIn

Orbit Media Studios

Deep Work – Book

Audacious – Book

What happens when a content marketer becomes a company leader? Tom Rudnai sits down with Timi Olotu, CRO at Charlie HR, to unpack how stepping into leadership has completely changed the way he thinks about content. Timi shares his evolution, from showing off writing skills early in his career to now focusing on solving real problems through content that truly connects.

Tune into this episode, as we explore:

(00:00) From writing to problem-solving

(04:25) Marketing focus: top and bottom

(08:55) Strategic data for growth insights

(10:13) Storytelling with data for stakeholders

Listen to the full episode here: https://open.spotify.com/episode/2CUNEaI2mMQMhauqfXvsm5?si=5CpcIs_CQBK3zc-_iRT0hw

Why does so much B2B marketing still feel painfully boring? This Tom Rudnai chats with Kelly Allen, ex-cybersecurity CMO turned co-founder of Unboring, the agency on a mission to shake the dust off cybersecurity marketing.

She unpacks why so many brands lose their spark, how to make B2B bold, human and impossible to ignore and what it really takes to get buy-in for creative ideas in risk-averse industries.

Tom and Kelly also explore what B2B can learn from B2C branding, why emotion and authenticity still cut through in even the most serious sectors, and why building a strong, consistent brand is everyone’s job – not just marketing’s.

Tune in to this episode as we explore:

(04:50) Human emotion in B2B and cybersecurity

(07:56) Dress comfortably and define your style

(09:49) Unconventional branding mindset

(15:46) Brand positioning and expansion strategy

(18:43) The ROI of fun Christmas jumpers

(27:31) Getting leadership buy-in

(31:59) Brand consistency as a north star

(37:27) Sales strategy and incremental improvements

(41:29) Weekly goal-setting and progress

(46:34) AI revolutionising marketing challenges

(50:30) Creative problem-solving on a budget

Links mentioned in this episode:

Kelly Allen on LinkedIn

Unboring

Kelly Allen’s Website

Alchemy – Book

Hacking the Unconscious – Book

The Nudge Podcast

Pretty Little Marketer

Girls in Marketing

In this minisode, host Tom Rudnai talks with Jamie Pagan about what it really takes to turn chaos into a content machine that never sleeps. Starting from a complete reset – no processes, no structure, no roadmap – Nathan walks us through how he rebuilt his team from the ground up. From setting the first OKRs (and learning hard lessons about overreach) to designing detailed Asana workflows and playbooks, he shows how structure became the key to scale.

Tune into this episode, as we explore:

(00:00) Overambitious Q3 goals impact progress

(06:09) Scalable content production model

(08:43) Efficient multi-channel content production

(11:51) Balancing structure with creativity

Listen to the full episode here: https://open.spotify.com/episode/2UFvyvffdrhliCzSoDFrBg?si=8e28ea30caac434b

What does it really take to turn demand into revenue in the age of AI? Nathan Thompson, Senior Director of Product Marketing and Content at Copy.ai, joins the show to unpack the realities of scaling growth in a fast-changing landscape. From scrappy startup beginnings to leading at a hypergrowth company, Nathan shares what works, what doesn’t and why systems thinking always beats “checkbox marketing.”

This episode digs into the cultural shift from AI scepticism to full embrace, how to balance art with science in content and why slowing down to build the right foundations may be the fastest path to sustainable momentum.

Tune in to this episode as we explore:

(03:28) Content strategy and purpose

(08:52) Automation: threat or opportunity

(12:53) Improving AI prompting skills

(13:41) Building a brand brain

(16:50) Defining platform-specific voice

(22:48) Funnel strategy for content marketing

(23:47) Efficient keyword and content workflow

(28:39) Optimising B2B marketing strategies

(30:41) Funnel stages are fluid

(32:40) SEO: quantity over quality

(38:07) Balancing content in growth models

(41:32) Optimising conversion through patience

(42:36) Content marketing vs tech agility

(47:52) AI: shaping the future

(50:13) AI-powered thought collection agent

(52:44) Timeless writing advice

Links mentioned in this episode:

Pattern Breakers – Book

Zac Harris on LinkedIn

Nathan Thompson on LinkedIn

Copy.ai

Summary

In this conversation, Tom Rudnai interviews Timmy Elotu, the CRO at Charlie HR, exploring his unique career journey from content marketing to a leadership role in revenue. Timmy shares insights on the importance of understanding the value of content, the need for effective communication between content and sales teams, and the significance of metrics in measuring content performance. He emphasizes the evolving role of content marketers in a sales-driven environment and discusses innovative tools and strategies that can enhance marketing effectiveness. The conversation concludes with Timmy's recommendations for evidence-based marketing practices and his willingness to support entrepreneurs.

Takeaways

• Timmy's career began as a copywriter, driven by curiosity about the impact of his work to progress to commercial roles.
• Good writing reflects good thinking, which is essential for effective communication.
• Content marketers often struggle with internal communication about their value.
• CROs can benefit from a content background to understand customer needs better.
• Metrics should inform strategy, but they must be contextualized within the business.
• Sales and content teams need to collaborate to align messaging and goals.
• Understanding sales processes enhances the effectiveness of content marketing.
• Experimentation in content marketing is crucial for adapting to market needs.
• TV advertising remains a powerful and validated marketing channel.
• Reading marketing studies provides deeper insights than social media hot takes.