Coffees and Content

How to Build an Authentic Brand That Converts in 2025


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Welcome to Season 3 of Coffees & Content.

After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing.

This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work.

In This Episode:

  • Recap from the Social Summit: What’s shaping content strategies in 2025
  • The Power of Personal Branding: Why your brand should be lived, not built
  • UGC vs. EGC: Why Employee-Generated Content is becoming a major marketing move
  • Long-Form Content’s Comeback: How depth and storytelling drive engagement
  • The Algorithm vs. Your Audience: The only metric that actually leads to sales
  • The Truth About Followers: Why audience size doesn’t equal business success

This is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts.

Have a question? Click here to send it to me!

Stay Connected:

  • Website: www.coffeesandcontentpod.com
  • Instagram: @coffeesandcontentpod
  • Facebook Community: @coffeesandcontentpod
  • Substack: https://coffeesandcontent.substack.com/
  • Watch on YouTube: Coffees & Content
  • Have a marketing question? Email [email protected]

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Coffees and ContentBy Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies