Do you ever wonder how the iconic brands that we love and follow today were created? What is it that makes them so special and allows them to remain relevant even after the creator is gone?

Today's episode is an analysis of what makes these brands stand out. From what their competitive advantage is to their capability for creating trends, in this solocast you'll learn the 3 main principles of an iconic brand.

Are you a fellow fashion designer looking to leave your mark for times to come? If so, listen until the end of this episode, and don't forget to share your main takeaways with Neri via Instagram or visit her website at www.modametiers.com where you will find more fashion resources and podcast episodes.

Stay tuned for next week's episode and if you haven't listened to last week's where Neri discusses Christian Dior's point of view of the fashion industry, then go back and check it out!

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