You buy a pair of shoes that you love but over time you wear them out and they end up collecting dust in your closet because you think they’re no longer presentable. On the other hand, you don’t want to throw them out and aren’t sure what to do with them…
Today’s episode brings you a close look at an untapped yet ready to be served industry.
Neri sits down to talk with Emily Rea, the co-founder of The Restory, an on-demand service providing modern aftercare for luxury fashion.
At The Restory they are on a mission to empower the after care industry by bringing your favorite designer pieces back to life and making you fall in love with them all over again. Some of their partnerships include luxury brands such as Nicolas Kirkwood, Manolo Blahnik, Farfetch, Selfridges, Harvey Nichols, and Harrods.
Emily is a sustainability advocate. Her personal belief is that repair unlocks circular fashion and that after care can also be a luxury. She and her team have developed a very unique business model that promises to be the beginning of an after care tradition that is here to stay.
“You just have to start! Every business pivots and you learn from things, and you change things. As soon as you decide not to change anything, that’s when you know that you're destined to fail so you have to be willing to constantly evolve and change”. - Emily Rea There are big plans for The Restory.
From licensing to scaling, Emily tells it all! Throughout the episode, Neri and our guest talk about how the business started out of her house, how they plan to build their sustainable competitive advantage, how their partnerships enable the after care industry to grow, and more.
Thank you for tuning in! If you haven't listened to episode 14 where Neri interviews B Corp expert Chris Marquis PhD, then go back and check it out!
In this episode, we cover:
-How The Restory was born.
-What future Emily sees for the after care industry.
-The role of technology in helping the repair industry scale.
-How to become a customer of The Restory.
-What a typical day looks like for her as fashion entrepreneur.
Resources and links mentioned during this episode:
-Visit www.the-restory.com to learn more about their services and business model and follow them on Instagram @therestory_.
-Neri is a published author! Read her book,
Fashion Entrepreneurship: The Creation of the Global Fashion Business here!
-Follow Neri on Instagram @nerikarraworld and @modametiers.
-Visit modametiers.com and check out our services, resources, and previous work.
-Enjoying what you hear? Follow and leave a review HERE.