What makes a brand feel authentic?

In our digital era, we’re constantly being bombarded with distractions, things we should be doing, ways we should be thinking, behaviors we should be adopting…so much so that such overload often leaves us craving authenticity and honesty even in the most mundane aspects of life.

All of this to say that finding a good quality product isn’t always enough. People look for genuine brands they feel comfortable consuming and being associated with. Brands they can relate to and that offer transparent experiences.

In today’s episode, Neri goes over a few questions from the audience. Learning to build an authentic brand being the most common one, she starts out by sharing a glimpse of a useful exercise she performs with her clients when it comes to identifying your authenticity.

Creating a compelling story is also part of this mix!

So, throughout the episode, you will hear Neri talk about how you can tell your brand story by using the power of storytelling as well as the steps to crafting your brand story.

This episode is loaded with practical information as Neri also covers the importance of stopping the comparison game and remaining grounded within ourselves, why letting go of external expectations is key to creating an authentic, unforgettable brand and more.

Thank you for tuning in! If you haven't listened to episode 13 where Neri talks about Practical Tips For Building a Successful Fashion Business, then go back and check it out!

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