Matt Verlaque serves as the COO at SaaS Academy, a premier training hub for B2B SaaS entrepreneurs, where they specialize in playbooks, templates, and lessons tailored for the SaaS world.

The academy provides both business solutions as well as personal growth coaching. Matt also leads the Growth Accelerator program, helping early founders scale beyond $10k in MRR.

Beyond his professional role, Matt is a dedicated family man, an upcoming author set to release his first book in 2024. He is also the co-founder and CEO of UpLaunch, a triathlete, and a former firefighter.

In this episode we cover:

• 00:00 - Intro
• 01:28 - Matt's Background and Work with Dan Martell
• 06:14 - Founders' Most Common Scaling Challenges
• 08:30 - Channels and Strategies for Recurring Revenue
• 10:35 - How to Price Properly
• 13:32 - Key SaaS Success Metrics for Rigorous Tracking
• 17:26 - Traits and Mission on Leadership Insights
• 20:09 - Getting the Message Out as a Founder or CEO
• 22:26 - The Balance of Effective Leading as Boss and a Friend
• 25:41 - Leadership Strategies for Addressing Performance Gaps
• 29:06 - Matt's Favorite Activity To Get Into a Flow State
• 31:07 - Matt's Piece Of Advice For His Younger Self
• 31:58 - Matt's Biggest Challenges at SaaS Academy
• 35:28 - Instrumental Resources For Matt's Success
• 37:43 - What Does Success Mean for Matt Today
• 42:07 - Get In Touch With Matt

Get In Touch With Matt:

SaaS Academy Website

Matt's Website

Mentions:

Dan Martell

Johnny Page

Books:

Scaling People by Claire Hughes Johnson

The Goal by Eliyahu M. Goldratt

Extreme Revenue Growth by Victor Cheng

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