Attitudes of trust towards governments, employers, chief executives, the traditional media and social media companies have been in flux over the past 12 months. Globally, employers have become more trusted than any other institution, according to the 2021 Edelman Trust Barometer index.

In the UAE, government is the most trusted. For all, however, the experience of Covid-19 has included increased and more consistent communication to get us through the health crisis safely. This has set a new benchmark, and for those who want to build trust – or those who want to maintain high levels – they will need to keep up with heightened expectations from people who have been through a lot.

Host Mustafa Alrawi, The National's assistant editor-in-chief, and co-host Kelsey Warner, Future editor, discuss changing attitudes to trust with Edelman's Middle East chief executive, Omar Qirem.

In this episode:

Tracking trust this year (0m 48s)

Who ranks the highest on the Edelman Trust Barometer? (2m 01s)

Saving lives with communication (5m 08s)

Tactical advice for CEOs on building trust (11m 42s)

Read more on our website:

• Covid-19 vaccine acceptance rate in UAE one of the highest in the world, new survey shows

• Public trust in government drops during era of ‘information bankruptcy’

• Amid coronavirus, public trust will be a company's most precious commodity

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