In this episode of Tenacity with Sonia C, we’re joined by Benjamin Brown, CEO of 360 Sales Consulting, to discuss the essential strategies every entrepreneur needs to build and lead a successful sales team. With over 20 years of experience in sales, Benjamin shares insights on overcoming the common pitfalls in sales, why focusing on sales is just as crucial as marketing, and how to avoid being intrusive while selling in today’s digital age. He also explains how to hire the right salespeople, implement effective sales processes, and adapt to the ever-evolving sales landscape in entrepreneurship.

Whether you want to grow your team or boost your sales performance, this episode is packed with practical advice and real-world stories to help you succeed.

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