This episode provides businesses large or small with suitable solutions of how they are able to build and maintain a strong customer base. The episode will discuss how you are able to gain and build a loyal customer base which will help your business survive long into the future. One of the most challenging aspects of marketing is gaining new customers so as a business when you gain these it is important to keep them revisiting and building that long-term relationship with your consumer. Another important aspect of communications is knowing how to resolve any negative comments you receive as a business to maintain a positive brand image which will help to attract new customers.