Marketing Monthly

Personal branding maybe considered as the bread and butter for most businesses and individuals wishing to stand out in the 21st century. Me and Civir will give you some of our thoughts regarding how to stand out from the crowd and keep up with creating your best personal brand.

This episode provides businesses large or small with suitable solutions of how they are able to market on little or new budget to drive conversation with new or existing customer. In the episode me and Civir will explore all avenues to help you as a business increase your financial capabilities through marketing. This episode will discuss low cost and free ways you can utilise as a business to build repeat customers.

Positive communication is fundamental to the success or failure of your organisation. In this episode I try to provide you with as much information about your business you can resolve it accordingly. Saving your company money and customers. In this episode it further looks at what needs to be considered when approaching any negative feedback about your organisation and what you can do in order to leave the customer leaving satisfied.

This episode provides you with a an explanation to what data mining and data harvesting is. In the episode me an Civir explore whether it is right and the arguments surrounding what organisations do with your data. The episode further discusses how individuals choose to give away there information blindly and how if your data gets into the hands of the wrong person it can be use for malicious intent. The fact people are more active on their smartphones means that organisations have all types of information readily available to them. An additional point that is discussed is is it right that companies are able to be intrusive into our personal lives due to the fact we signed up for a product or service blindly not being fully aware of how our data is used or shared. Tune in to find out more 

This episode provides businesses large or small with suitable solutions of how they are able to build and maintain a strong customer base. The episode will discuss how you are able to gain and build a loyal customer base which will help your business survive long into the future. One of the most challenging aspects of marketing is gaining new customers so as a business when you gain these it is important to keep them revisiting and building that long-term relationship with your consumer. Another important aspect of communications is knowing how to resolve any negative comments you receive as a business to maintain a positive brand image which will help to attract new customers.

This episode provides businesses large or small with suitable solutions of how they are able to use new and innovative ways in which to do business either during or post COVID - 19 pandemic. The episode discusses how businesses are able to reach customers currently through the most appropriate channels and how the pre purchase stage of the buyer decision making process has changed encompassing the health and safety concerns of consumers globally. The next few episodes to follow will feature interviews with small businesses and what solutions have worked for them to encourage customers to head into store.