This week on the podcast, we are continuing our conversation with course curriculum developer, Mike Gregga. Last week we talked about the value of the content we create within our courses, and this week we’re diving deeper and learning how to build authority for our high ticket course offerings. So, be sure to tune into last week’s episode first, then come back here for this value packed conversation, too.

Topics discussed in this episode:

* Creating a course for lead generation purposes

* What to include your different course offerings

* Building credibility through your courses

* The different paths your clients may take after your course

* How to lean into your expertise and zone of genius when creating and marketing your course

Quotables:

“We don’t want to just dump a little bit of information on people and let them walk away, because they need more than that.”

Mike Gregga

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If you’ve got that high ticket offer, create a course not just as a course, but as a client generating machine that can help drive people to your higher ticket offer.”

Mike Gregga

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“You have to be very strategic about the course you create.”

Mike Gregga

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“What I’m really doing is helping to show the best part of their expertise to their prospects.”

Mike Gregga

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“Manuscripts aren’t necessary because this is your zone of genius. This is the thing you know the most about and are passionate about.”

Mike Gregga

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More on Mike:

Website  | Facebook

Resources Mentioned

#176 More Content Does Not Equal More Value with Mike Gregga

click here to read through the raw episode transcript

Mike Gregga

But when it comes to true mastery and really getting it accomplished well doing a job well. I mean,