In this episode of Dear Creator, I’m chatting with Alexa to explore how creators can evolve into media companies and thought leaders through the lens of entrepreneurial journalism.

We unpack what it means to treat content as a product, how to use platforms intentionally, and why building authority now requires more than just marketing content. Alexa also shares how her viral TikTok on entrepreneurial journalism (1M+ views) reshaped her career and visibility online, and what it truly takes to balance creative ambition, credibility, and consistency.

In this episode, you’ll learn:

• What entrepreneurial journalism is and how to start
• The difference between creator brands and media companies
• Why authority content matters more than just marketing/selling content
• The truth about Substack, platform dependency, and media trust
• Real workflow and consistency tips for multi-platform creators
• How to find in-person networking events in your city

It’s a big conversation with loads of value! You won’t want to miss. If you enjoyed this episode, please give us a rating or review! It’s greatly appreciated.

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