Ylani shares how her business has evolved through different seasons and why this latest shift feels the most her—from refining her offers to showing up in her content in a way that feels natural and true. Ylani Estwick is a brand coach and messaging mentor, supporting creative leaders in building a brand they love. With an approach that isn't surface-level, she believes in equal amounts of deep reflection, visualization, and action to move things forward. She knows how much personal and business are intertwined and how brand growth happens best in the spaces embracing the whole person who’s running it all.

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In this episode, I explain my offer strategy, client journey from service provider to B2B creator brand, how I came up with Soft Pivot® and what it means and more.

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In this episode of Dear Creator, I sit down with my longtime friend Tom to chat about creativity, inspiration, and what it truly means to be a modern Creator. Tom shares his unique journey as a multi-hyphenate creative: from photography and drag to writing and documenting life with an old-school camcorder.

We explore:

• Balancing a 9-to-5 with creative projects (the "5-to-9 lifestyle")
• The importance of living your life for authentic inspiration
• The blurred lines between inspiration and copying in creative work
• How creativity isn’t just about output but also recovery and imagination

Tom also shares his 2025 creative goals, including leaning into writing, embracing weird drag content, and collaborating more. Whether you're a Creator juggling multiple projects or someone searching for inspiration, this episode will leave you with plenty to think about.

Follow Tom ↓

https://www.instagram.com/tommonforti/

https://www.instagram.com/isthatskin/

Always Sometimes Podcast on Spotify and Apple

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Thank you for listening to this episode!

Here are the topics I dive into while sitting in my car in the midst of a snow storm. Enjoy!!

• Content audit: what I discovered and how to do one yourself
• Entrepreneurship is a personal development journey
• Normalize paying friends and losing them
• Social media is NOT the problem... are you?
• Building a new group program / membership offer in 2025

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In this episode, I’m diving into what’s ahead for Creator Brands in 2025. We’re starting with a little intro: who I am, what I do, and how I help burnt-out service providers transition into scalable Creator Brands. Then, I’m sharing my predictions for the Creator economy

• The rise of personality-driven, unhinged, hybrid, and activist Creators
• The types of content that will dominate—think vulnerability, public documentation, and artistic collabs
• The shift in offers, from audio-first multitasking tools to more DWY integration and income diversification

Whether you’re curious about evolving your business or just want to stay ahead in the Creator world, this episode is full of insights to get you inspired for what’s next.

Tune in and let’s talk about the future of Creator Brands!

Mentions:

Download Pivot with Purpose HERE

Mentioned Lois, check her out HERE

LA Fire Relief Links:

Donate to the Pasadena Humane Society HERE

Where to donate to people who've lost their homes in the LA fires HERE

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Michelle is a social media content strategist and founder of Hello Lemon. She empowers service providers to turn social media into the #1 way they're able to convey what they do and what they're edge is, helping them see a future with the brand and community they're building.

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Starting this year with a yap!

Here's what I yap about:

• Podcast updates and goals
• Pimple patches
• Energizing for January
• Not rushing reflections and goals for the New Year
• Part-time Job Hunting
• Cozy champagne toasts for NYE
• Meat that freaks me out "chicken"
• Book ideas and passion projects
• Substack will be a trend this year
• Grandparents remember more than 20-something year olds

and more!

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Welcome back to Dear Creator! I'm so excited for this episode with Alexa Phillips. She is a writer, brand strategist, and multi-passionate creative. She is the founder and Chief Brand Architect at Bright Eyes Creative, a Seattle-based creative studio that helps creative entrepreneurs build brand worlds that bring their vision to life and connect deeply with their audience. Her mission is to teach creatives how to monetize their zones of genius and creativity to build self-sustaining creative businesses. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. 

We talk all things AI, job replacements, zones of genius and more!

Make sure you follow her on socials and subscribe to her newsletter.

IG: https://www.instagram.com/brighteyescreative/

Threads: https://www.threads.net/@alexacphillips

LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/

Creatives Anonymous (my creativity newsletter): https://creativesanonymous.beehiiv.com/subscribe 

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In this episode, I share some insights of common elements service providers are adding into or leaving out of their offers and offer ecosystems.

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In today's episode, I talk to Sylvia all about Human Design, her soft pivot, toxic marketing tactics and more! I hope you enjoy.

Introducing Sylvia Bbela, a Human Design Business Mentor and reader with a gift for guiding entrepreneurs to create aligned, soul-centered businesses. With years of experience as a one-stop-shop for retainer-based business building, Sylvia’s approach combines Human Design with her expertise in operational strategy to help clients streamline, connect with their intuition, and reach their potential. Through personalized sessions, 1:1 mentorship, and impactful organizational setups, Sylvia helps visionary entrepreneurs bring ease, clarity, and flow into their work and lives.

Instagram: @sylbbela.co

Tiktok: @sylbbela.co

Website: www.sylbbela.co

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