Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis.

Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their lives."