Too many organisations spend months wordsmithing values and end up with one-word posters nobody uses. The result: wallpaper slogans that don’t shape culture or guide behaviour.

In this episode of Build Your Edge, I sit down with culture consultant Alya Lilani to show how to define and embed values that actually work. We cover:

• Why most company values fail
• Three steps to turn values into daily behaviours
• How strong values improve hiring, retention, and performance
• Practical ways to make values memorable and impossible to ignore

If your values don’t change how people act, they’re not values. This conversation shows how to make them real and how to turn them into a driver of culture and business results.

Download Alya’s Values Starter Kit to run this in your team today: buildyouredge.org/downloads.