HeyOrca Podcast

How to build confidence as a social media manager


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Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens when you’re second-guessing your own work? If you’ve ever: stared at a post for 20 minutes before hitting publish, felt like your ideas weren’t “good enough,” hesitated to speak up in stakeholder meetings, or felt unsure about building your own visibility while managing everyone else’s brand–you’re not alone.

In this episode, we’ll unpack what imposter syndrome looks like specifically for social media managers - and how to navigate it in practical, realistic ways. We’ll cover: why overthinking happens (and how to stop it), how to apply an 80/20 mindset to publish with more confidence, language you can use to confidently present your ideas, low-risk approaches to building personal visibility, and how sharing your wins, lessons, and experiments can strengthen both you and the brands you manage.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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HeyOrca PodcastBy HeyOrca