I get in the car, start the engine and an hour later, I’m at work. I don’t remember the trip.

I'm not alone, chances are the same thing happend to you.  It’s a habit and when you think about it, that’s a little scary.   Driving a car is not a simple thing to do.  Research suggests that some huge percentage of our day is nothing more than a series of habits, complex routines that are triggered by a cue and reinforced with a reward.

In his book, “The Power of Habit”, Charles Duhigg helps us understand the mechanics of a habit and ultimately provides a framework for creating new habits as well as changing existing ones.

In this episode my guest Samuel Hatton and I talk about:

* The habit loop

* How one Ad Man used the habit loop to change everyone's behavior and make himself stinking rich!

* The fuel that drives a habit

* Much much more

Show Notes:

* Author Charles Duhigg

* The Power of Habit on Amazon

* The Power of Habit on Audible - Free Trial

* Pepsodent Except from the book on www.slate.com

* Josh Carroll’s Ice Bucket Challenge

Samuel Hatton’s contact information:

* LinkedIn

* Twitter

* Website

Transcript

Jason Clause:                     Well hello everybody and

welcome to The Jason Clause Show. This is our Season One, Episode Four, so

we've actually created four episodes now officially. My name is Jason Clause. I

am a small business manager. Most of you probably know me as the sales guy at

Endsight. What you might not already know is that I also manage a small team. I

have four really great guys that work for me and this audio cast or this

podcast, is really aimed at people like me. People that are individual

contributors and also managing a small group of people as a team leader or as a

manager, the idea being that we need a place to share ideas that are tailor

made for us because it's hard to find. So the podcast is intended to bring you

continual sort of ideas, strategies, tactics, things that you can put to use

almost immediately without having to go through a whole bunch of additional

work.

Jason Clause:                     Today I'm going to be

talking about a book that I've actually re-read. This is my second time

through. It's called The Power of Habits. It's a New York Time bestseller by

Charles Duhigg. I've got a whole bunch of links included in the presentation

and on the show notes for you. And this is a first for the Jason Clause

Podcast. We have a guest. Samuel Hatton. Welcome Samuel.

Samuel

Hatton:                 Thank you. I'm

really happy to be here.

Jason Clause:             ...