Iztok and his co-host Henry Harteveldt talked to Mark Hursh, Senior Director of Digital Customer Experience at Southwest Airlines, to learn how they build innovative digital products. Mark shared  a lot of great insights and learning from their journey to build one of the best airline digital teams.

• ideation - how to get ideas for innovative digital products

You can find the full article with the key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/innovative-airline-digital-products-southwest-airlines-case