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Candy Hogan is the Managing Director of qpeople, a leadership development and people consultancy helping organisations build stronger leaders through coaching, psychometrics, and practical development programmes. With more than 20 years of experience across HR, L&D, consulting, and operational leadership, she brings a grounded and highly practical perspective to building people-first professional services businesses.

In this episode of The Principal Podcast, Candy shares how trust, ethics, authenticity, and long-term relationships have helped her grow a consultancy built largely through referrals and reputation. The conversation dives into leadership development, client retention, consulting growth, and what professional services firms can learn from building genuine partnerships instead of transactional client relationships.

Proposed Interview Structure:

1. What originally pulled you into leadership development and consulting, and what made you realise this was the kind of professional services business you wanted to build?

2. What specific problem are you helping clients solve through qpeople, and why does solving that problem matter so personally to you?

3. Who are your ideal clients today, and inside those organisations, who usually makes the decision to bring you in?

4. You’ve clearly built a business heavily through reputation and referrals. What has worked best for attracting the right clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants, coaches, and leadership development firms?

5. When leadership consulting projects involve multiple stakeholders and longer buying cycles, how do you personally move prospects from early conversations to signed client engagements?

6. How do you retain clients, keep them coming back, and deepen those relationships over time?

7. Where do you find yourself most stuck right now as a consulting business owner, if at all?

8. Looking ahead, where do you see the biggest opportunity for leadership development and people consulting over the next few years?

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Know more about Candy Hogan

Website Link: https://qpeople.co.uk/

Connect with Candy Hogan on LinkedIn

LinkedIn link: https://www.linkedin.com/in/candyhogan-qpeople/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/