March 29, 2024

How To Build Profitable Martial Arts Schools [Stephen Oliver Ep. 32]

58 minutes

In this episode, Matthew Brenner interviews Stephen Oliver, a well-respected martial arts school owner, entrepreneur, consultant, and coach.

They discuss Stephen's background in the martial arts industry, his transition to franchising, and the pitfalls of multiple locations.

They also explore the evolution of marketing in the industry and the importance of building trust and credibility.

Stephen emphasizes the effectiveness of testimonials and community outreach in attracting new students.

Matthew Brenner discusses various aspects of running a martial arts school, including the adult market, understanding the needs of different demographics, marketing and enrollment strategies, the importance of long-term goals and retention, contracts the impact of online reviews and reputation management, different business models, and sales strategies.

He addresses misconceptions about his approach to sales and persuasion. Finally, they discuss the changing consumer tastes in martial arts and how to adapt to these trends.

Takeaways

Franchising can be a successful strategy for expanding a martial arts school, but it's important to carefully consider the challenges and potential pitfalls.

Effective marketing in the martial arts industry involves a combination of online and offline strategies, including community outreach and strategic partnerships.

Building trust and credibility is crucial in attracting and retaining students. Testimonials and proof of concept are powerful tools for demonstrating the value of martial arts training.

Sales and persuasion are essential skills for martial arts school owners and instructors. It's important to approach sales with authenticity and a focus on the needs and desires of potential students.

Consumer tastes in martial arts may change over time, but there will always be a demand for high-quality instruction and a positive learning environment. Understanding the needs and interests of different demographics is crucial for marketing and enrollment success.

Long-term goals and retention should be prioritized over short-term gains.

Online reviews and reputation management play a significant role in the success of martial arts schools.

Balancing contracts and communication is essential for maintaining strong relationships with students and parents.

Sales strategies should focus on customer engagement and providing value.

You can find Stephen Here: martialartswealth.com

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here: @blackbeltbrenner1

Want to grow your martial arts business without relying on ads? Email me "Triangle Codex" to : [email protected]

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By Matthew Brenner

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