In This Episode

What happens when you combine decades of marketing expertise with a deep appreciation for systems? You get Jay Berkowitz’s framework for helping law firms grow through scalable, data-driven marketing strategies.

In this episode of the Systems Simplified podcast, Adi Klevit sits down with Jay to break down the Ten Golden Rules of Online Marketing. They discuss why online marketing is both art and science, and how building a repeatable system—from SEO to intake follow-ups—can turn clicks into paying clients. Jay shares his law firm growth formula, explains the importance of tracking every touchpoint, and emphasizes the role of processes in client experience and referral generation.