In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with Eric Schinske, Co-Owner and CEO of EP Winters and a key force behind the growth of American Made beverages in the highly competitive Tampa Bay market.

Eric shares his journey from fast-paced medical startups into the beverage industry, revealing the realities of launching and scaling a premium spirits brand from the ground up.

The conversation dives into:

What actually gets a beverage brand onto shelves

Why local relationships and storytelling outperform big budgets

The importance of distribution partnerships and “caring” in business

How small bars and independent retailers can outperform large chains

The balance between brand integrity, cost, and scaling decisions

Common mistakes new spirits brands make in their early years

This episode is especially valuable for whisky investors, independent bottlers, and entrepreneurs looking to build their own brand — offering a behind-the-scenes look at what truly drives success in the beverage industry. 

Connect With Eric:

Eric Schinske (LinkedIn): https://www.linkedin.com/in/eric-schinske-msw-97039366/

American Made Beverages: https://americanmadebeverages.com

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free

to get started on your whisky investment journey.