As the year goes along, we start to creep closer to everyone’s favorite exercise: Budget season! Wait, what?!? You don’t love budget season? You don’t love having to spend your days with spreadsheets and forecasts and building yet another business case for digital all to justify your team’s existence—and your own?

OK, so maybe budget season isn’t your favorite time of year. And maybe it’s not fun to have to build a business case for digital… again. But, it doesn’t have to be painful either. There are just a few, relatively simple things that you need to keep in mind when you’re working to build the business case for digital initiatives. Yes, the numbers matter. They always do. But building the right business case for digital also starts with knowing your audience, thinking in terms of that audience’s business priorities, and telling a compelling story about why your numbers matter to the organization more broadly.

What else do you need to do? How can you put these tools to work as you develop your budget? And how can you build an effective business case for digital in your organization? This episode of Thinks Out Loud has you covered.

Want to learn more? Here are the show notes for you:

How to Build the Business Case for Digital in Your Budget — Relevant Links and Show Notes

* Measuring the Value of Digital Goods and Services – MIT Initiative on the Digital Economy

* Digital Transformation Changes How Companies Create Value

* Five metrics for CEOs to measure digital success | McKinsey

* https://www.strategyand.pwc.com/ca/en/media/whats-your-digital-roi.pdf

* Is the 10/90 Rule of Web Analytics a Practical Measure?

* The 10 / 90 Rule for Magnificent Web Analytics Success – Occam’s Razor by Avinash Kaushik

* The Secret of Successful Analytics? | Smart Insights

* How to Measure Anything: Finding the Value of Intangibles in Business: Hubbard, Douglas W.: 9781118539279: Books

* Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355)

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