At his core, John Colgrove, aka "Coz," doesn't consider himself an entrepreneur. He sees himself as an engineer who loves to build things. But despite that, he is the Founder and Chief Visionary Officer of Pure Storage, a company that uncomplicates data storage—and has a market cap over $11B. Coz co-founded Pure Storage in 2009 to empower every organization to get the most from their data and has grown the business to over 11,000 enterprise customers. He spent 20-years at Veritas Software and holds over 170 patents in computer system design. Coz shares why he hired engineers outside of the storage industry, how to maintain a 10x mentality as you scale, and why hard drives will be a thing of the past.