What actually builds trust in a high-touch service business, your branding, your mindset, or your client experience? In this powerful conversation, mediator and educator Tina Keyes breaks down her Kids-First approach to divorce mediation and shares how clarity, authenticity, and an abundance mindset helped her build a thriving impact-driven business.
If you're a service-based entrepreneur who wants to attract aligned clients and create a reputation that speaks for you, this episode is your roadmap.

✨ Short Episode Summary

Jo sits down with Certified Family Mediator Tina Keyes to talk about branding, visibility, SEO strategy, client experience, and building a heart-driven business. Tina shares how she scaled Kids First Mediation, why abundance beats competition every time, and how service delivery is your brand.

Key Topics Covered

• Why clarity in your business name instantly builds trust

• The SEO strategies Google actually prioritizes

• How to use video to build connection before clients ever meet you

• Authenticity & energy alignment in service-based businesses

• Abundance mindset vs. scarcity mindset

• Why onboarding, communication, and service operations are branding

  What You’ll Learn

• The branding mistakes service providers often make

• Simple SEO tactics that improve visibility without keyword stuffing

• How to attract clients through trust, not tactics

• How to strengthen your client experience with systems + compassion

• Why mindset and purpose are core to sustainable business growth

⏱️ Chapters (Timestamps)

00:18 – Meet Tina Keyes: Kids-First Divorce Mediator
01:04 – What Divorce Mediation Really Looks Like
01:40 – Why Kids-First Matters in Co-Parenting
02:32 – The Problem with the Traditional Divorce System
04:26 – Building the Kids First Mediation Network
05:13 – Client Feedback & The Emotional Relief of Mediation
06:04 – Fear, Uncertainty & The Role of a Neutral Mediator
07:51 – Branding & Awareness: Helping People Find the Right Support
08:06 – Why Her Business Name Dominates SEO
10:32 – Visibility, Video & Building Instant Trust
13:01 – Authenticity, Energy & Choosing the Right Mediator
16:48 – Inside the Kids First Mediation Process
18:03 – Collaboration Over Competition: Abundance in Business
21:35 – Mindset, Ethics & Sustainable Business Growth
23:06 – Pivoting for Impact & Expanding the Vision
26:04 – Authenticity = Your Brand Advantage
27:11 – Why Onboarding & Operations Matter for Trust
29:16 – Human-First Client Experience in Hard Seasons
31:20 – Values, Integrity & Showing Up for Clients
33:26 – Where to Find Tina + Kids First Resources

🔗 Guest Links

• Website: floridadevorcemediation.com
• Kids First Process: kidsfirstmediation.com
• Automation Tool Mentioned: relay.app

Explore Branding by Jo at www.brandingbyjo.com