Ep 259: How to build trust to grow your government business

Today we are talking about the importance of trust in business with author and expert Natalie Doyle Oldfield, who wrote the book, "The Power of Trust: How Top Companies Build, Manage, and Protect It."

Natalie's research shows that trust is essential for making sales. Buyers are more likely to do business with companies they trust and are willing to pay more for products they trust. Building trust also leads to higher renewal rates, fewer cancellations, and more referrals.

But trust is not just a concept; it's a skill that can be learned. Natalie has developed a framework of eight principles that businesses can use to build a culture of trust. By following this framework, companies can make trust a sustainable and ongoing part of their operations. Listen in to discover how trust can transform your business!

-----

Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession

-----

Join our Coaching and Training Platform Today!

- Our clients have won more than $14.6 Billion in contracts

- Over 24K government contractors trained

- Every document, strategy guide, and template you need

- More than 150 video trainings

- Email Support

- Weekly Inner Circle Live Q&A Call

Go check out our group coaching program here: https://federal-access.com/gamechangers