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HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123
You know about social media. You know about marketing. You know about sales.
But when it comes to PR, most business owners have no idea where to start.
In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media.
Here’s what we’ll cover:
✨ What PR really means for your brand today (it’s not just press releases)
🏗️ The foundational pieces every business needs before reaching out to the media
💡 Why every business owner needs a unique PR strategy — with real examples
📰 The difference between press that gets noticed and press that doesn’t
⚙️ How platforms like Qwoted, HARO, Featured.com, and Source of Sources can help — but only if you have a strategy first
📈 And how to create momentum (not just one-off wins) in your visibility
Whether you run a product brand, a local business, or a service-based company, this video will help you understand how PR actually works — and how to make it work for you.
🎯 Ready to get visible?
We create Personalized PR Plans that give you your exact media angles, outlets, contacts, and pitch templates — all customized to your brand.
👉 Learn more here:https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more videos on PR, media, and visibility strategy for founders.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
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By Bridget Sicsko and Lydia Bagarozza
4.9
7777 ratings
You know about social media. You know about marketing. You know about sales.
But when it comes to PR, most business owners have no idea where to start.
In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media.
Here’s what we’ll cover:
✨ What PR really means for your brand today (it’s not just press releases)
🏗️ The foundational pieces every business needs before reaching out to the media
💡 Why every business owner needs a unique PR strategy — with real examples
📰 The difference between press that gets noticed and press that doesn’t
⚙️ How platforms like Qwoted, HARO, Featured.com, and Source of Sources can help — but only if you have a strategy first
📈 And how to create momentum (not just one-off wins) in your visibility
Whether you run a product brand, a local business, or a service-based company, this video will help you understand how PR actually works — and how to make it work for you.
🎯 Ready to get visible?
We create Personalized PR Plans that give you your exact media angles, outlets, contacts, and pitch templates — all customized to your brand.
👉 Learn more here:https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
📌 Subscribe for more videos on PR, media, and visibility strategy for founders.
Support the show
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose