Don’t underestimate the power of authenticity and the impact of personal branding on building trust and connection with clients.

Personal branding is crucial for information professionals and those who sell intellectual property.

Andrew Ford is a personal brand expert who discusses the importance of personal branding and how it differs from business branding. He explains that there are three brands in any business: personal brand, business brand, and product brands.

Andrew shares with me his insights on creating a personal brand website, leveraging social media, and the importance of quality content over quantity.

MORE INFORMATION

Social Star
https://www.socialstar.com.au/

Andrew’s personal branded website 
https://www.andrewford.com.au/

Chris Ashmore Media 
https://chrisashmore.media/

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