If a strong personal brand helps establish credibility, trust, and business success, how do you get it right? Jane Anderson is a sought-after thought leadership expert, helping consultants, advisors, and entrepreneurs craft powerful personal brands that attract opportunities and drive business success.

She’s the author of 13 books on personal branding, marketing, influence, sales and strategic communication. Consistency in branding and content, she says, builds trust, influence, and long-term success. Trust and credibility are built through sustained, high-quality content efforts over time.

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Jane Anderson
https://jane-anderson.com.au/ 

Chris Ashmore Media
https://chrisashmore.media/ 

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Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.

Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.

In this episode we cover:

Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.

Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.

Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.

Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.

Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.

Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.

Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.

Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.

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Lean Marketing
https://leanmarketing.com/

Lean Marketing Podcast
https://leanmarketing.com/podcast 

1-Page Marketing Plan by Allan Dib 
 https://amzn.to/44QWMVz

Lean Marketing by Allan Dib
https://amzn.to/3QTiYsu

Chris Ashmore Media
https://chrisashmore.media/

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Andrew May is a performance coach with a background in psychology, exercise science, and marketing, who works with high-profile clients to enhance their mental fitness, leadership, and performance.

Andrew works with elite athletes and serves as the Mental Skills Coach for the Manly Sea Eagles (NRL), professional boxer Tim Tszyu, and the New South Wales Waratahs Rugby Union Team, and has previously worked with the Parramatta Eels.

His expertise in human performance is reflected in his interviews on his podcast, Performance Intelligence, with top professionals across various fields, where he has spoken with renowned figures such as Phil Waugh, Tom Trbojevic, Lisa Messenger, Simon Katich, and others.

Balancing his professional work with personal interests, Andrew values sustainable approaches to business, fitness, and life, ensuring that his strategies fit into long-term plans. His philosophy revolves around enjoying the process, finding deeper motivation for exercise and personal growth, and maintaining a healthy balance between work and family life.

00:00 Introduction 
01:11 Is there a common thread with the success of elite athletes? 
03:34 Parallels between elite athletes and those that excel in business and life. 
09:08 Andrew’s thoughts on Arnold Schwarzenegger’s take on success. 
12:58 Andrew’s work as a performance coach with elite athletes, CEOs and leaders. 
18:54 Performance Intelligence podcast — how Andrew does it and why it’s important to him and his brand. 
25:39 Andrew’s advice to improving fitness, health and wellbeing.

Andrew May 
https://www.andrewmay.com/

Performance Intelligence podcast 
https://www.andrewmay.com/all-episodes/

Chris Ashmore Media 
https://chrisashmore.media/

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Katrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016.

Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs.

Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews.

Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top 100 of marketing podcasts, demonstrating the lasting impact of quality podcast content can bring.

Katrina McCarter 
https://www.katrinamccarter.com/

Chris Ashmore Media 
https://chrisashmore.media/

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Shannah Kennedy's journey as a life and business coach began 25 years ago after experiencing severe burnout while working in corporate sports.

Her career at the time was her identity, and she had been deeply immersed in the high-paced world of elite sports, managing sponsorships and contracts. However, her health deteriorated due to overworking and a lack of self-care, ultimately leading to chronic fatigue syndrome. This forced her to reflect on her life, especially on her experiences with athletes who struggled with life transitions after their sports careers ended. She realised the importance of having a life plan beyond one's profession.

Shannah then decided to become a life coach, initially perceived as an unconventional move. She started her own business from home, focusing on helping people, including athletes, plan for a balanced life and future. Her coaching now includes executive, life, and midlife coaching, emphasising long-term planning, self-awareness, and well-being.

Key takeaways

• Balancing work with varied interests prevents burnout and maintains performance levels.
• Her coaching promotes long-term planning by aligning goals with values and experiences.
• Shannah views midlife as a chance for reinvention and new opportunities.
• She believes in working while prioritising health, hobbies, and meaningful experiences.
• Shannah markets herself through relationships and books, not paid advertising.
• Her coaching helps clients envision their future and achieve a purposeful life.

Shannah Kennedy 
https://shannahkennedy.com/ 
https://www.facebook.com/ShannahKennedyCoaching/ 
https://www.instagram.com/shannahkennedy/ 
https://www.linkedin.com/in/shannah-kennedy-8a898b1/

Chris Ashmore Media 
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.

Solo entrepreneurs — or solo pros — exemplify everything in the business. In fact they ARE the business — everything revolves around their skills, expertise, and personal energy. Col Fink guides these business owners to discover a personalised strategy that resonates with their own unique strengths and passions.

Col is a speaker (an awesome one, mind you!), advisor and author, including his latest ‘The Solo Pro’. I’ve known Col a number of years now, and am just blown away with authentic he comes across on stage and behind a microphone and camera.

TAKEAWAYS

• Solopreneurs are the business; core activities depend on them.
• Personalised marketing strategies must align with individual strengths and preferences.
• Solo pros can hire support but handle core activities themselves. 
• Focus on high-impact work to deliver value without overworking. Authentic content creation builds trust and attracts like-minded clients.

Col Fink 
https://www.colfink.com/   
https://www.linkedin.com/in/colfink/ 
https://www.instagram.com/col_fink   
https://www.facebook.com/colfinkauthor 
https://www.youtube.com/c/ColFink   

Chris Ashmore Media 
https://chrisashmore.media/

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Colleen Callander’s went from shop floor to top floor at iconic Aussie retailer, Sportsgirl. For several years she was its CEO and also CEO of its parent company, Sussan. All was going well. She had great job she loved and a great career…until she hit a brick wall. She equates herself to a red Ferrari that she never stopped to put air in its tyres or petrol in its tank. Eventually, it stopped working. She’d burnt herself out!

She was the serial people pleaser, always saying “yes” to everyone and everything. Now she’s learned the power of “no” and how to set boundaries. Today, Colleen is all about empowering women to lead confidently. Her Mentor Me Women program started as a pandemic project and has since become a powerhouse of inspiration.

With two books under her belt, Colleen uses her writing to spread wisdom on leadership and living an extraordinary life.

Colleen Callander 
https://www.colleencallander.com.au/

Chris Ashmore Media 
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.

I always thought quality is the bigger winner in the content marketing stakes, but it now even trumps technical SEO. Moby Siddique is a legend in the marketing content space. He’s the CEO of digital marketing and content agency RedPandas and has worked in the industry for close to 20 years.

We discuss the best practices to digital content marketing, which he says includes the power of podcasting. He advocates a hub-and-spoke approach to podcasting - the podcast episode itself serves as the hub, and the spokes are the various pieces of content that can be created from that episode.

Understand Your Audience's Needs: Always focus on who your content is for and what their pain points are. Tailoring your message to address these concerns makes your marketing more effective.

TAKEAWAYS

Balance Heart and Head Content. On platforms like LinkedIn, mix personal, relatable content (heart) with informative, expert content (head) to build both credibility and connection with your audience.

Consistent Posting Schedule. Maintain a regular posting schedule on social media, aiming for at least three posts per week. Consistency helps in building a strong online presence and keeps your audience engaged.

Quality Over Technical SEO. Prioritise creating high-quality content that addresses user queries and provides value. This approach is more effective than relying solely on technical SEO tactics.

Leverage AI for Content Creation. Use AI tools like GPT to enhance content creation efficiency. While AI can assist in generating content, it's essential to personaliSe and refine the output to maintain authenticity and engagement.

 

MORE INFORMATION

RedPandas Online Class

Upgrade your AI Skills, Impress Your Boss, and Produce Leads & Revenue from AI-Generated Content. 
https://resources.redpandas.com.au/8-week-ai-content-revenue-masterclass

Books Moby mentioned

Traction: Get a Grip on Your Business by Gino Hickman 
https://www.amazon.com.au/Traction-Get-Grip-Your-Business/dp/1936661837

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan 
https://www.amazon.com.au/They-Ask-You-Answer-Revolutionary/dp/1119610141/

Chris Ashmore Media 
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.

One of the biggest thefts in business is wasting time. Les Watson — aka The Time Lord — shares his productivity hacks. Les is a renowned productivity and time management expert and the author of ‘Get Back an Hour in Every Day’.

Les’s takeaways:

Effective Time Management: The importance of planning each day in advance, conducting regular reviews, and having systems in place to manage time efficiently and reduce stress.

Fear of Missing Out (FOMO): Entrepreneurs often feel the need to be constantly engaged in all aspects of their business. Les advises against this mindset, suggesting that well-planned systems and balance can alleviate this fear.

Setting Boundaries: Establishing clear work hours and boundaries is crucial for maintaining a healthy work-life balance. Use strategies like email autoresponders to manage expectations and reduce interruptions.

Utilizing Productivity Tools: Tools like Asana, Google Calendar, and simple note-taking apps can help in organizing tasks and maintaining focus. The key is to find a system that works best for the individual.

Value of Mentorship: Having a mentor or business coach can provide invaluable guidance, help avoid common mistakes, and offer support. Les highlights the benefits of having someone to bounce ideas off and keep you accountable.

Networking and Online Presence: Effective marketing includes both face-to-face networking and maintaining a strong online presence through podcasts and social media. This dual approach helps in reaching a wider audience and establishing credibility.

MORE INFORMATION

Get More Time 
https://www.getmoretime.com.au/

Chris Ashmore Media 
https://chrisashmore.media/

 

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Our insecurities can have a massive impact on our lives. They can lead to indecision, anxiety, lack of confidence, and can hold us back from achieving our growth and overall happiness. Jaemin Frazer says insecurities often originate from childhood experiences. You can eradicate the issues by revisiting and re-evaluating childhood experiences to understand and dismantle the negative beliefs formed during those times.

Jaemin is a personal developmental coach, founder of The Insecurity Project and author of several books, including his latest, ‘The Self-Permission Method. How to succeed at life without using self discipline.’

MORE INFORMATION

Jaemin Frazer 
https://jaeminfrazer.com/

BOOK
The Self-Permission Method. How to succeed at life without using self discipline. 
https://jaeminfrazer.com/merch/the-self-permission-method-how-to-succeed-at-life-without-using-self-discipline-pre-order

PODCAST
The Unhindered Podcast
https://jaeminfrazer.com/podcast

Chris Ashmore Media 
https://chrisashmore.media/

 

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