Building a brand online involves formulating a strategy that can connect you with your audience— That's the essence of content marketing. Listen to Kaitlin and Dannielle's conversation about how you can build your personal brand with content marketing.

Main Takeaways

1. The key to content marketing is creating value— To entertain, to inform, not sell.

2. Marketing and promoting the content is just as important as creating the content.

3. Content marketing is 50% talking and 50% listening to your audience.

Actionable next step

Make a list of all the places where you currently produce content and evaluate them.

Timestamps 

0:17

Kaitlin's definition of content marketing

3:10

How to choose your content based on your brand

5:10

Kaitlin's idea of a powerful brand

8:45

How much content is too much content?

Resources

How to Use Content Marketing To Promote Your Personal Brand with Richard Etienne

https://ovalbranding.com/blog/event-use-content-marketing-promote-personal-brand-richard-etienne/