Personal Branding Success In 10 Minutes

Your presence as an online brand could really benefit from public relations. Kaitlin Zhang and Dannielle Bardowell have some tips on how you can build partnerships with the media.

Main Takeaways

1. Start with smaller trade publications.

2. Only engage with the media when you have something valuable to say.

3. Build long-term relationships with journalists (nourish that relationship).

Actionable next step

Identify 3 reporters in your industry that you can follow and support their work. Start growing your target media list from then on.

Timestamps 

0:15

How to approach partnering with the media

1:43

Benefits of partnering with the media

5:51

Situations where you may need to separate from a media outlet

7:58

Why you should partner with the media despite the negative connotations behind it

Resources

Guest Speakers, Sponsors, and the Media will Make Your Events Rock

https://ovalbranding.com/blog/guest-speakers-sponsors-and-the-media-will-make-your-events-rock/

As 2021 comes to an end, people like to take the time to craft their gameplan for the next year. If you're one of those people, Kaitlin Zhang and Dannielle Bardowell want you to know 3 tips that you can use to build your personal brand in the new year. 

Main Takeaways

1. Celebrate your successes.

2. Set small manageable goals.

3. Building your personal brand online is a worthwhile goal for to you reach the next level in the new year.

Actionable next step

Look back at your past year’s achievements in building your personal brand and go celebrate.

Timestamps 

0:57

Kaitlin and Dannielle's highlights for 2021

2:58

New year's resolution 

8:56

How Kaitlin thinks branding will change in 2022

10:05

Adding value to the marketplace

Resources

Why Personal Branding Should Be Your New Year’s Resolution

https://ovalbranding.com/blog/personal-branding-new-years-resolution/

Let's face it, building partnerships and networking can take your brand to the next level. On this episode of the "Personal Branding Success in 10 Minutes" podcast, Kaitlin and Dannielle discuss how to form partnerships with brands and influencers.

Main Takeaways

1. Start building strategic partnerships by looking at other brands or people in your industry at a similar level or who are slightly ahead. 

2. Invest in those relationships. Think long-term.

3. Hold true to your values and don’t be afraid to end partnerships when they are not working out.

Actionable next step

Identify 3 brands or influencers you can work with. Think about the value you can add to their brands and then reach out to them. 

Timestamps 

0:14

Why you should form partnerships

4:14

Where should I start looking for partnerships?

8:29

When is it a good time to end a partnership?

10:53

The main takeaways

Resources

5 Ways to Make Your Online Personal Brand Work for You

https://ovalbranding.com/blog/5-ways-make-online-personal-brand-work/

Building a brand online involves formulating a strategy that can connect you with your audience— That's the essence of content marketing. Listen to Kaitlin and Dannielle's conversation about how you can build your personal brand with content marketing.

Main Takeaways

1. The key to content marketing is creating value— To entertain, to inform, not sell.

2. Marketing and promoting the content is just as important as creating the content.

3. Content marketing is 50% talking and 50% listening to your audience.

Actionable next step

Make a list of all the places where you currently produce content and evaluate them.

Timestamps 

0:17

Kaitlin's definition of content marketing

3:10

How to choose your content based on your brand

5:10

Kaitlin's idea of a powerful brand

8:45

How much content is too much content?

Resources

How to Use Content Marketing To Promote Your Personal Brand with Richard Etienne

https://ovalbranding.com/blog/event-use-content-marketing-promote-personal-brand-richard-etienne/

In today's digital world, a strong social media presence is crucial for your brand online. Join Kaitlin Zhang and Dannielle Bardowell's discussion and get tips on building your personal brand with social media.

Main Takeaways

1. Formulate a strategy before diving into social media. 

2. How you utilize social media needs to work for your audience and also for you.

3. Focus on consistency and community.

Actionable next step

Take an audit of your existing social media presence and consider how you can improve it.

Timestamps 

0:24

How Dannielle and Kaitlin feel about social media

3:07

How social media can help build your brand

5:25

How to choose the right social media platform

6:45

Successful campaigns that Kaitlin has worked on

9:06

Reasons to use social media even if you have a website 

Resources

4 Tips to Improve Your Personal Brand Over A Weekend

https://ovalbranding.com/blog/4-tips-to-improve-your-personal-brand-over-a-weekend/

Your Linkedin profile can say a lot about your personal brand online. Grab a seat and listen to Kaitlin Zhang and Dannielle Bardowell discuss how you can optimize your LinkedIn profile.

Main Takeaways

1. Have a great photo and banner image on your Linkedin.

2. Carefully craft your title.

3. Fill out as much information as you can.

Actionable next step

Take a look at the example Linkedin profile that Kaitlin made: linkedin.com/in/example-profile/.

Timestamps 

0:16

Impactful changes you can make to your LinkedIn

2:13

Example of a good LinkedIn profile

4:08

Kaitlin's approach to writing a good summary/overview

5:48

Criteria for connecting with someone on LinkedIn

Resources

7 Easy Ways to Improve Your Personal Brand On Linkedin

https://ovalbranding.com/blog/7-easy-ways-improve-personal-brand-linkedin/

Maïna Cissé, the founder of The Underargument, shares her amazing story with Kaitlin Zhang about how she started a brand that thrives to empower women with their own individuality.

About Maïna Cissé

Maïna Cissé is the founder of the empowering lingerie brand, The Underargument, combining her lifelong lingerie addiction with her belief in the power of individuality. Part content site and part lingerie brand, The Underargument, both through the lingerie and the content shared, takes women on a journey of acceptance to help them find and embrace their purpose.

Follow The Underargument on:

Instagram - https://www.instagram.com/theunderargument/

Facebook - https://www.facebook.com/theunderargument/

Timestamps 

00:28: Maïna's background

03:33: How The Underargument started

06:17: Why telling women's stories is important to Maïna

15:17: Maïna's message to women who are little shy or afraid to show the world who they are

A huge part of building a brand in this vast, virtual space is having your very own personal website. Listen to Kaitlin Zhang and Dannielle Bardowell, as they share top tips for your personal website. 

Main Takeaways

1. A personal website is a great way to showcase your brand offering and present you in your way. 

2. Build your website with the best user experience. 

3. Don’t forget mobile friendliness, SEO, security, and loading speed.

Actionable next step

Research some websites and take note of the ones that are your favourite.

Timestamps 

0:16

Why you should get a website

3:26

About Kaitlin's personal website

5:02

How to get started with your website

7:39

Rules of thumb for designing a website

9:31

Ways to make your website stand out in your niche/industry

Resources

Why You Must Have A Personal Website For Your Personal Brand

https://ovalbranding.com/blog/why-you-must-have-personal-website-for-your-personal-brand/

Your core platform is your brand's stage, where you can show your audience what you're all about, whether that's on your personal website, your LinkedIn or elsewhere. Listen to Kaitlin and Dannielle discuss how to choose your core platform on this episode of the "Personal Branding Success in 10 Minutes" podcast.

Main Takeaways

1. Your platform is the core place on the internet where you showcase your brand. 

2. Your platform can be your personal website, Linkedin, Youtube, Instagram or any other website or social media platform. 

3. Your platform is the first place you want visitors to go, and to keep in touch.

Actionable next step

Choose your main platform and think about the improvements you can make with it, now that you understand its importance

Timestamps 

0:14:

What does "core platform" mean? 

2:53:

Examples of platforms

5:19:

Kaitlin's main platform 

6:24:

What are some of the things I need to identify about my brand before choosing a core platform?

7:19:

How does my core platform contribute to my brand's narrative?

Resources

Why You Must Have A Personal Website For Your Personal Brand

https://ovalbranding.com/blog/why-you-must-have-personal-website-for-your-personal-brand/

Personal branding photographer, Rachel Vogeleisen joins Kaitlin Zhang for a fruitful discussion on working with portrait photographers, preparing for your photoshoots and choosing the right photographer that works for you.

About Rachel Vogeleisen

Rachel Vogeleisen is a portrait and personal branding photographer based in London with a studio located in Brixton. She helps entrepreneurs and personal brands create on-brand images for their brands to help them connect with their ideal audience and grow their business.

Follow Rachel on:

Instagram - https://www.instagram.com/rachelvogeleisen/

Facebook - https://www.facebook.com/RachelVogeleisenPhototography/

LinkedIn - https://www.linkedin.com/in/rachelvogeleisenportraitphotographer/

Timestamps 

05:48:

How to tell your story with visuals

07:17:

Interesting examples of story-telling using photos

10:33:

Advice on your look for the photoshoot (makeup, hair, clothes, etc.)

13:38:

Misconceptions about photoshoots

16:04:

Choosing the right photographer