What You’ll Learn From This Episode:If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.When you emulate what other people are doing, you're only ever gonna be the second best version of that person.You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"Related Links and Resources:Patty's Gift to you:Discover your “Positioning to Profit” Potential with this quiz and supporting reportGet yours here:http://positioningquiz.comSummary:Patty Dominguez is the founder of Positioning to Profit.  She helps service-based women entrepreneurs establish their Category of One status making their competition irrelevant. She also hosts a thriving community of female entrepreneurs over in Prolific Cafe.  She and the Mavens, as they are affectionately known, focus on creating a collaborative network to help build each other’s businesses. Learn more here: https://www.positioningtoprofit.com/