Supercharging Business Success

What You’ll Learn From This Episode:

How to have an effective direct mail campaign

A 200% guarantee of your mail being delivered and read by your leads

Consistent way to find and convert customers and patients without the changing rules of the online platforms

Related Links and Resources:

Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well:

https://book.3dmailresults.com/3-step-process-book

Summary:

Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read.

As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies.

His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients.

He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who’s Who List” of top direct marketers in the world.

Here are the highlights of this episode:

2:15 Travis’ ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands.

3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it.

4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner.

5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing.

6:47Travis’ Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

Show Notes:

Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance.

Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field.

Company site:

fluxushaus.org

What You’ll Learn From This Episode:In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.Related Links and Resources:Emanuel's Gift to you:Champions 90 Challenge:Use coupon code "Prater" for free workbook (just pay shipping).In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a market.Summary:Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age."The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

What You’ll Learn From This Episode:In this episode of "Supercharging Business Success," host Bill Prater interviews hiring expert Steven Goldberg about how to take the guesswork out of hiring in just seven minutes. Goldberg discusses his experience in assisting companies in hiring the right person for the job and the common mistakes that companies make in the hiring process. He also provides valuable tips and advice on how to hire the right fit for the job and offers a free gift to listeners. Goldberg emphasizes the importance of having the right person in the job to deliver quality and quantity of products and services expected by customers.Related Links and Resources:Stephen's Gift to you:A free test run of the PXT Select psychometric assessment tool http://www.optimusperformance.ca/PXT_Select/#introSummary:For more than 25 years, Stephen Goldberg has been assisting companies in hiring the best person for the job by taking the guesswork out of hiring. Utilizing the PXT Select assessment tool, he provides the data to select the best person for the job, not just the most skilled. Having the right person in the job enables the organization to deliver both the quantity and quality of products and services expected by customers. Stephen grew up working in a successful family business and went from weekend order picker to director of sales. Along the way he discovered his love of learning and his interest in people and business. This led him to transition into the work he does today, working directly with business owners of companies from 10-200 employees.Learn more here: http://www.optimusperformance.ca

What You’ll Learn From This Episode:Oh crap, I really gotta become a business owner.Most new entrepreneurs don't know how to totally shift from an employee mindset to a business owner mindset. It's a massive leap.Personal branding are the stories that people tell about you when you're not in the room. So you need to be putting out social content, pick one platform and go all in on the freaking platform.Related Links and Resources:Donnie's Gift to you:Champions 90 Challenge:Building a business is hard and the mental beat-down is real. You walked away from a career no longer able to be confined by a corporate structure.The stress of finding clients, delivering what you sell, and keeping your head in the game is crazy hard.You work long hours always thinking about the business and then feel guilty when you should be spending time with the family. You can't stop thinking about the bills and the people who are counting on you.Get yours here: https://successchampionnetworking.com/champions-90/Summary:Donnie Boivin is is a five-time Best Selling Author and an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. Donnie is a community builder at heart — he builds champions.Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.Learn more here: https://successchampionnetworking.com/

What You’ll Learn From This Episode:Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to produce a purposeful. and profitable per personal brand, and that's really what sets us apart from everybody else.Related Links and Resources:Tonya and Michael's Gift to you:The Ultimate Guide to a Profitable Personal Brand, and you can go to https://www.brandfaceforexperts.com/guide to grab that beautiful book.Summary:Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of Coaches, Creators and Experts to define, develop, and display a profitable personal brand so they can “change how they’re seen and charge what they’re worth”.  Their mantra is "People don't do business with a logo. They do business with a person."Learn more here: https://brandfacestar.com/discussyourbrandindustry

What You’ll Learn From This Episode:Big Mistake: Too much planning before starting up. You need to start and course correct later.You need to kind of figure out these goals in advance so then you can go back after three months, six months, or whatever time period, and be able to see if it's working or not.Subscribe to five different shows and for the next 30 days, listen to those shows. Write down what you like about 'em. Write down what you don't like about it, and you're going to get a really good feel for podcasting.Related Links and Resources:Sunny's Gift to you:Short PDF outlining the benefits of doing a podcast for your business.Get yours here: https://independentpodcast.network/training/5-ways-podcasts-can-grow-your-business/Summary:Sunny Gault is passionate about helping professionals achieve their podcasting goals. In 2005, she started her first podcast in her backyard. Her show was discovered by a popular video-sharing site which earned her a job and launched her podcasting career. Since then, Sunny has been involved in every aspect of podcasting- from concept and creation to launching her own podcast networks. Sunny is currently the Founder and CEO of Independent Podcast Network which provides independent podcasters with expert tools and resources to stay competitive. Sunny also explains how to master the 5 Ps of Podcasting with her free online podcast courses! Her most recent podcast, Podcast Your Business, teaches entrepreneurs how to have a successful podcast that benefits their business. Prior to podcasting, Sunny was an award-winning broadcast journalist, having worked at television and radio stations across the country. Sunny lives in San Diego, California with her husband and their four children.Learn more here: https://independentpodcast.network

What You’ll Learn From This Episode:Entrepreneurs, for the most part are, are struggling, suffering, making sacrifices, and typically are stressed out, burnt out, and essentially have no time for anything.Entrepreneurs are going so fast that they're actually missing out on the joy of actually having their business—their original objective.The solution is to schedule quiet time, at least 15 minutes each day, and make a commitment to actually do it.Related Links and Resources:Ken's Gift to you:Free Masterclass Training...“3 Secrets preventing you from adapting and pivoting right now!”Get your's here: https://adaptandpivotnow.com/Summary:Ken Attard is the founder of Mindset Malta. After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.Helping you shift your Mindset to create the results that you desire is without a doubt one of his biggest passions in life. Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet. He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.Learn more here: https://adaptandpivotnow.com/

What You’ll Learn From This Episode:Because change is so scary, less than 10% of the population is interested in growthAt any given moment, there's always room to stretchWhen people don't ask for help, they end up on on a treadmill, a circular treadmillRelated Links and Resources:Lori's Gift to you:Two (2) Months of Coaching following Graduation from 21st Century Leadership. Just mention you heard about her offer on this podcast.Summary:Lori Marcoux is the owner of Extraordinary Learning - a progressive leadership training and development company based in the United States. Lori is an ambitious high achiever whose focus is on helping those who aim to be the best version of themselves, unflappable, taking full ownership for results.Learn more here: www.extraordinarylearning.com

What You’ll Learn From This Episode:Big Mistake: Only looking inside of your industry.Think about whatever your ideal day looks like, script it and make sure you include one to two hours of inspiration time.First, admit what your weaknesses are and then shed everything that comes into your day in that category.Related Links and Resources:Jeff's Gift to you:3-Part Master Class on Main Street Success in an Amazon World - https://thebigticketlife.com/mainstreetSummary:Jeff does business in your bedroom. He co-owns Gardner’s Mattress & More, the region's premier better sleep store. He is fanatical about the 5-star experience and has gathered thousands of 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. Jeff’s marketing skills and knowledge are regularly featured and acknowledged online, in books, and in magazines.He is best suited working with clients in a fractional visionary role with high performing integrators who realize they can hit new levels but just need an ally and visionary to support their efforts.Learn more here: https://thebigticketlife.com/