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If an agency charge a fixed fee and the customer pays for billing, how to do ROAS? As I've just shown you how to do the ROAS. So ROAS is It's a very simple number. How much you spent on ads? how much you got back in sales? That's it. So that's the difference. Right? so customers for us always pays for Google Ads. I would not recommend that you do that because if they rack up a Google Ads bill and they say, Well, I'm not paying you because I didn't make a profit, then you're stuck.

You have to pay Google. So I would never recommend that you pay for Google Ads. customers always set up the billing in their account. So we as an agency, we get access to our client accounts through to our MCC, which is the My Client Center. If you don't know, just Google Ads MCC sign up for the account and all our client accounts are under that MCC and each client has got the billing set up by the client themselves. We'd never ever get involved with billing.