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December 04, 2022

How to Capture Leads with SEO/SEM + Building a Tech Stack

25 minutes

First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website.

After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.ms/startuptraining

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How to Capture Leads with SEO/SEM - Presh Dineshkumar

2:26 What is SEO?

3:53 How to implement an SEO strategy

7:19 What tools to get started capturing leads on your website

8:08 Sumo.com email pop installation

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Building a Tech Stack - Vinayak Hegde (Microsoft for Startups)

11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity

13:13 What a typical tech stack looks like

18:18 How to choose a good database/datastore

22:09 Choosing the right language/framework