Bill Morrow is a Managing Partner at Empirical Consulting Solutions and has extensive expertise in identifying hurdles preventing growth, aligning sales to the vision and goals of the company, and driving results through a clear strategic path.

Bill has over 20 years in sales leadership roles and has successfully turned around and achieved new revenue goals over 25 times. Here are a few of the topics we’ll discuss on this episode of Cache Flow:

• The origins of coworking and a few bits on WeWork.
• Deploying capital during an uncertain market.
• How to access portfolio companies of investment firms.
• Different sales channels and which are the most effective.
• How to do outbound sales in a way that resonates with your prospects.
• The challenger sales model.
• How to consult your way into new sales. 
• What is customer stratification. 
• Why your top customers might not be your best clients.
• How to work out who your high-value customers are.

Resources:

• Empirical Consulting Solutions
• Regus
• WeWork
• The challenger sales model
• The Five Dysfunctions of a Team

Connect with Bill Morrow:

• LinkedIn

Connecting with the host:

• Cache Flow Twitter