July 21, 2020

How to change patient engagement and digital strategy during a pandemic with Alan Shoebridge.

45 minutes

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Vik and Jimmy welcome Alan Shoebridge, Director of Marketing, Salinas Valley Memorial Health System. Jared, founder of Shift.Health introduced Alan to Vik and we give a shout out to Jared at the beginning of the podcast.
We start out with the introduction of Alan and the current state in California with the COVID-19 crisis.
SVMH has adapted for COVID-19 starting with a new podcast and allows them to provide a story and message to their population. SVMH provides COVID-19 numbers on their website since it seems like the population is really interested in knowing how many are in the hospital/county etc even though there are many sources of these statistics.
Alan highlights the process of quickly rolling out telemedicine in a week. Vik is interested in knowing the digital strategy and adaptation of AI/ML tools at SVMH and Alan highlights the tools implemented at SVMH.
Alan also highlights the challenge of dealing with a significant percentage of non-English speaking populations in the tools that are deployed.
Lastly, the group discusses mobile strategies and shifting strategies for patient engagement.

Website: http://www.thisweekinhealthtech.com
Twitter: @TWIHT1
Tido Inc.: https://www.tidoinc.com/
Salina Valley Health Care System: https://www.svmh.com/
Alan Shoebridge Website: https://www.alanshoebridge.com/
Music Provided by Soundstripe.com
Linkedin: Vik Patel
Linkedin: Jimmy Kim
Linkedin: Alan Shoebridge