Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.

As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!

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*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.