Save the planet or recycle? Make someone happy or make someone smile? Stick it to the man or change policy?  What is more effective: big, lofty goals or concrete, actionable ones?

In this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Melanie Rudd, marketing scholar, about the power of concrete goals and calls to action in making people happy and driving social change. 

Featured Scientist:

Dr. Melanie Rudd, marketing scholar at the University of Houston.

The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu