For storytellers, no prize is more revered than the Pulitzer Prize. Dr. Karin Wahl-Jorgensen has studied Pulitzer Prize-winning stories of the last 20 years. What she found provides insights for how scientists and communicators can tell engaging stories about data and complex issues. As it turns out, the best storytelling is personal and emotion-driven.

Featured Scientist:

Dr. Karin Wahl-Jorgensen, director of Research Development and Environment, School of Journalism, Media and Cultural Studies, Cardiff University

The show was produced by Lauren Griffin, Annie Neimand and Scott Kauffmann.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu

Journal of Public Interest Communication: http://journals.fcla.edu/jpic/

In May 2011, the Center for Disease Control released its Preparedness 101: Zombie Apocalypse campaign to raise the public’s awareness about the need to prepare for a potential emergency, such as a terrorist attack, flood, or earthquake. It was a viral success. But did extensive awareness and exposure lead people to actually make an emergency kit? Dr. Julia Fraustino would say no.

On this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Julia Fraustino about why the CDC's zombie apocalypse campaign backfired, what she is working on next and her experience as a prize finalist at frank 2016.

Featured Scientist:

Dr. Julia Fraustino, assistant professor at Reed College of Media at West Virginia University.

This show was produced by Lauren Griffin, Annie Neimand and Scott Kauffmann.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu

A major barrier in getting people to take action on climate change may be the human mind. How we think is one of the greatest hurdles for solving some of our biggest climate problems.

On this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Ezra Markowitz, leading climate conservation psychology scholar, about why it is so hard to move people to action on climate change and the power of tapping into social tribes and identities in driving climate action.

Featured Scientist:

Dr. Ezra Markowitz, professor of environmental decision-making in the Department of Environmental Conservation, University of Massachusetts Amherst

The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu

Save the planet or recycle? Make someone happy or make someone smile? Stick it to the man or change policy?  What is more effective: big, lofty goals or concrete, actionable ones?

In this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Melanie Rudd, marketing scholar, about the power of concrete goals and calls to action in making people happy and driving social change. 

Featured Scientist:

Dr. Melanie Rudd, marketing scholar at the University of Houston.

The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu

In the first episode of 7 minutes in Heaven With a Scientist... Because Everyone is a Little Bit Curious, we dive deep into the science of this political election season. 

We talk to three of your new favorite scholars about why misinformation spreads and how it is tied to identity and memory, how we perceive the moral minds of political others, and the history of conspiracy theories.

Featured Scientists:

Dr. Lisa Fazio, cognitive psychologist at Vanderbilt University.

Dr. Kurt Gray, social psychologist at the University of North Carolina, Chapel Hill.

Dr. Victoria Pagan, classics scholar at the University of Florida.

7 Minutes in Heaven With a Scientist... Because Everyone is a Little Bit Curious is a project of frank, a gathering and community of people who use strategic communication to drive behavioral, cultural and institutional change. frank is an organization housed in the College of Journalism and Communications at the University of Florida.

The show is produced by Lauren Griffin, Annie Neimand and Brandon Telg.

For more information, email: [email protected]

Or, visit: frank.jou.ufl.edu

Live from Self Narrate's Storytelling Meet-up in Gainesville, FL. Sponsored by frank by Seven Minutes in Heaven With a Scientist