When is the right time to review your go-to-market motions for effectiveness? When is a change of motions in order? Many go-to-market leaders get this wrong by waiting until a crisis or downturn and pivoting in a panic.

In this episode of Closing Time, Chris Rack, a sales leader and CEO of the demand gen firm MPR, shares his insights from decades of experience in B2B sales and marketing to help viewers audit their marketing strategy and choose the right go-to-market motion(s) for their business.

Watch the episode on YouTube.

 

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

 

Connect With: 

• Chris Rack: LinkedIn // MRP's Website

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube