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How to get the perfect keyword for my search campaigns? Go to the keyword tool in Google Ads. Search for your keywords and then look at which ones are the most relevant. The perfect keyword is a keyword that has got intent in it. If somebody is looking for let's say how to make a pizza there's no intent to buy the pizza. If you are a pizza delivery restaurant or a restaurant. Right?

But if I look at a pizza restaurant near me or pizza delivery near me these are a lot better keywords for me compared to how to make a pizza or why is a pizza round and not square there's no intent this these are what we call the there's no commercial value in it people are looking to learn right and there will be lots of different keywords like these so you got to have keywords which have has got intent and then they will convert and the reason why some keywords are more expensive than the cheap ones is because of this the keywords are converting and you want to go after the converting keywords.

I see a lot of agencies and freelancers and they tell the clients, oh yeah, we'll get the cheapest keywords. It'll have the worst performance and the worst conversion rate. So, they are cheap for a reason. So, don't go after the cheapest keyword go after the best or the most relevant keyword which is best for your clients or yourself and you will find that they perform a lot better.