Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web.   In this episode you'll learn:

• [00:54] What are Whiteboard Friday videos about and how they made Rand an online influencer?
• [00:52] Why should marketers focus on building relationships rather than being tactical?
• [02:00] Challenges marketers face
• [02:25] How not to be tempted to give tactical advice instead of a strategic one?
• [03:33] What does a wizard do at Moz?
• [04:15] Separate tracks for individual contributors and people managers - structure at Moz
• [05:23] Why managing people should not be a prerequisite for having a great career in marketing
• [06:17] How are marketers at Moz measured?
• [07:30] Top of funnel metrics
• [08:00] Bottom and middle of the funnel metrics
• [08:36] How to break down marketing channels to focus on?
• [14:00] Best days of the week for social engagement?
• [15:20] Rand's marketing failures
• [18:11] How does Rand use speaking gigs as a marketing tool?
• [21:00] How to create a great speech and be the one everyone is talking about?
• [22:16] How to prioritize which events are worth attending?

Links mentioned:

• Rand on Twitter
• Rand's personal blog
• Whiteboard Friday videos
• How to create a great presentation

  Brought to you by Experiment 27. Find us on Youtube here.

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