In this episode of Ask and Answered by Soul, Jennifer Urezzio sits down with Lori Young, offer strategist and creator of OfferMojo, to explore what it truly means to clarify your audience from a soul-aligned place.

Lori shares her personal journey from feeling unseen and disconnected in her work to discovering her true gift—helping others recognize and position their unique value. Her transformation didn’t come from external strategy alone, but from listening deeply to her intuition and trusting her inner guidance.

About Lori

Lori's the creator of the OfferMojo Studio and visionary behind AI-powered OfferMojo Squad. With over 20 years of experience crafting and launching offers.

Lori blends intuition, strategy, and soul to help heart-led coaches, healers, and experts build, align, offer ecosystems that scale without burnout.

She is known for her grounded integrity, empathic presence, and sharp strategic insight, Lori guides clients to clarify their audience, structure, their core offers, develop magnetic messaging and step into visibility with confidence, leaving them with everything they need to sell with ease.

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